K-Beauty Brand Discovery: The stage for innovative Korean cosmetics newcomers
The world of Korean skincare is in constant flux: Innovative Korean skincare brands with creative concepts, sustainable product ideas, and inspiring brand values are constantly enriching the scene.
This is exactly where K-Beauty Brand Discovery comes in – the discovery platform for ambitious Korean cosmetics brands from Korea that are still considered insider tips in Europe.
Our concept:
We regularly feature visionary K-Beauty labels that deserve attention with advanced skincare technologies, modern sustainability solutions, or a unique brand story. We focus on brands that:
- Redefining skin care through innovation and science
- Pick up trends for vegan and environmentally friendly cosmetics
- convey authentic stories and strong values
- offer effective solutions for modern skincare routines with Hero products
Each brand presentation provides detailed insights: from the brand philosophy to highlight products and key ingredients to inspiring images – everything relevant for informed purchasing decisions and true skincare fans.
Discover skincare that can do more:
K-Beauty Brand Discovery introduces you to labels that are on the cutting edge and could significantly enhance your skincare routine – even before they become mainstream. Get inspired and find your next K-Beauty favorite!
K-Beauty Brand Discovery

Entdecke Dr. Melaxin: Klinisch getestete K-Beauty Pflege für reife Haut
Dr. Melaxin – Slow Aging Skincare aus Korea Dr. Melaxin ist eine K-Beauty-Marke von Brand 501, gegründet 2022 in Südkorea. Der Markenname leitet sich aus Medicine und Vaccine ab – ein Hinweis auf d...
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VVBETTER – Vegan K-Beauty essentials for modern skincare
About the VVBETTER brand VVBETTER is a modern K-Beauty brand from South Korea that has specialized in vegan, everyday skincare since its founding. The brand focuses on minimalist formulas with c...
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POLATAM – Gentle K-Beauty with a focus on better aging
About the POLATAM brand POLATAM is a Korean skincare brand that has stood for authentic, effective, and affordable skincare for over 10 years. The focus is on natural ingredients that are suitab...
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VT Cosmetics – Innovation and CICA power from Korea
About the VT Cosmetics brand VT Cosmetics is one of the most well-known K-Beauty brands from Seoul and represents the fusion of science, lifestyle, and innovative skincare. The name VT is derived ...
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ALLCHADA – Innovative K-Beauty with exosome technology for sensitive skin
About the ALLCHADA brand ALLCHADA is an innovative K-Beauty brand from South Korea that combines dermatological expertise with modern skincare. Its focus is on exosome-based skincare, developed f...
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Esthetic House – Professional K-Beauty for Skin and Hair
About the ESTHETIC HOUSE brand ESTHETIC HOUSE is a leading K-Beauty brand from South Korea, known for its professional hair and skin care products for years. Their mission is to make high-qualit...
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Dr.Althea – Vegan K-Beauty for delicate and sensitive skin
About the Dr.Althea brand Dr. Althea is an innovative K-Beauty brand from Seoul, founded in 2014. It stands for modern, vegan skincare with clinically tested formulas and a clear design philosop...
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