Anua

Anua is a Korean skincare brand specializing in gentle and natural skincare . The name stands for balance, mindfulness, and relaxation—values ​​reflected in every product. Anua combines high-quality ingredients with minimalist formulations to restore skin to its natural balance.

The brand's focus is on the Heartleaf line, which is particularly popular for sensitive, irritated, or blemish-prone skin . With a high percentage of heartleaf extract (Houttuynia cordata), these products soothe the skin, have an anti-inflammatory effect, and strengthen the skin barrier. Bestsellers like the Anua Heartleaf 77% Soothing Toner, the Clear Pads, and the Heartleaf 70% Intense Calming Cream are integral parts of many K-Beauty routines and ensure a healthy, clear complexion.

Cleansing also takes center stage: Heartleaf Pore Deep Cleansing Foam thoroughly removes dirt and excess sebum, while Heartleaf Pore Control Cleansing Oil gently removes even stubborn makeup. In addition, Heartleaf LHA Moisture Peeling Gel provides a gentle exfoliation that removes dead skin cells and leaves skin evenly radiant.

In addition to Heartleaf, Anua also relies on effective active ingredients. The Niacinamide 10 Tranexamic Acid Serum is ideal for improving skin tone and reducing dark spots, while the BHA 2% Gentle Exfoliating Toner deeply cleanses pores and promotes a smoother complexion. These products perfectly complement the soothing care and offer solutions for different skin needs.

Anua places great emphasis on sustainability and uses vegan, skin-friendly formulas without unnecessary additives. The brand thus targets health-conscious customers who value effective, gentle, and ethically produced skincare.

Order your Anua products online in Germany now and discover how beneficial vegan K-Beauty with Heartleaf, Niacinamide, and BHA can be for your skin.