Holika Holika

Holika Holika's brand concept represents the idea that the magic of beauty lies within each and every one of us: the high-quality, always beautiful products are intended to help us discover and show our own inner charms and beauty and to be attractive and self-confident every day. The word "Holika Holika" is a combination of two words: the English "holic", which expresses addiction, and the Korean word "holida", which means "temptation and lure". And anyone who looks at the products with their unusual design and natural ingredients knows that this name is well chosen, because you just want to have these products! With its trend awareness and knowledge of the dreams of the pursuit of beauty, the Holika Holika brand has grown steadily since it was founded in 2010: from the first store in Myong-dong, Seoul to 145 Holika Holika stores in South Korea alone!