Klairs
Klairs is a Korean skincare brand that specializes in gentle, skin-friendly and vegan products . Founded in 2010 in Seoul, South Korea, Klairs aims to provide optimal care for sensitive skin while avoiding unnecessary additives. The K-Beauty brand Klairs belongs to the Wishcompany and is internationally valued for its minimalist and well-tolerated formulations.
Brand history and philosophy of the Klairs brand
The philosophy of the Korean skincare brand Klairs is based on the idea of developing effective skin care with minimal ingredients that are safe for sensitive skin. All Klairs products are free from parabens, artificial fragrances, dyes and animal testing . Klairs is particularly popular for its environmentally conscious approach and the "Less is More" concept.
Klairs' product line includes toners, moisturizers, serums and sunscreens that specifically target skin soothing and rejuvenation. Best sellers include the Supple Preparation Unscented Toner and the Freshly Juiced Vitamin Drop, which uses mild vitamin C to brighten and protect skin. Key ingredients like Centella Asiatica and Hyaluronic Acid promote moisture retention and soothe skin.
Benefits of Klairs products
Gentle and soothing: Ideal for sensitive skin, reduces irritation and strengthens the skin barrier.
Vegan, cruelty-free formulations: ethically and sustainably produced.
Effectiveness and tolerability: Minimalist, effective care without aggressive chemicals.
