ABELTY: Korean Skincare with Rice Water & Squalane

About the ABELTY Brand

ABELTY is a Korean skincare brand that aims to awaken the skin's natural potential – with clear, effective ingredients and scientifically based formulations. The brand name is derived from the Latin word ABEL, which stands for vitality and vigor. This is precisely the core of the brand: to restore the skin's own regenerative capacity and radiance, rather than just providing short-term concealment.

The formulations are based on high-quality botanical active ingredients from Korean nature – especially rice water and rice germ extract, two traditional K-Beauty ingredients. ABELTY combines this natural basis with modern skin science, a vegan formulation, and a commitment to sustainability. The leitmotif: All Beauty Lies in Vitality – true beauty arises from healthy, balanced skin.

The Brand's Philosophy

Vitality as a Principle: Skincare that helps the skin restore its natural balance and resilience.
Nature Meets Science: Valuable active ingredients from Korean nature, combined with scientifically formulated recipes.
Vegan & Compatible: Vegan formulas, dermatologically tested – also developed for sensitive skin.
Sustainable Approach: Consciously selected ingredients and an environmentally conscious approach to packaging and formulation.

ABELTY Hero Products

1. ABELTY Double Serum

An exceptional two-layer serum that combines a moisturizing essence with a nourishing cream layer in a 77 to 23 ratio – moisture and nutrients in one step. The light essence layer moisturizes the skin, while the cream layer with olive squalane and thistle seed oil supports the skin barrier and locks in moisture.

Enriched with Korean rice water and rice germ extract, the serum helps refine skin texture, brighten the complexion, and retain long-lasting moisture. Clinically tested to visibly improve the appearance of hyperpigmentation and uneven skin tone.

Active Ingredients in Focus: Rice water, rice germ extract, squalane (5%), thistle seed oil (3%), niacinamide (2%), panthenol (0.5%), adenosine
Key Benefits: deep moisture and nourishment, more even complexion, strengthening of the skin barrier, light, non-sticky finish
Especially suitable for: dry, tired, and uneven skin – vegan and dermatologically tested
EAN: 8809990866809

2. ABELTY Sun Serum SPF50+ PA++++

A lightweight sun serum for daily use that combines reliable broad-spectrum UV protection with the nourishing properties of a moisturizing essence. Formulated with 3.5% Korean rice water, niacinamide, panthenol, and several types of hyaluronic acid, it absorbs quickly – without a white cast or sticky residue. Thanks to modern UV filters, it is also excellent as a base under makeup.

Active Ingredients in Focus: Rice water (3.5%), rice germ extract, niacinamide (2%), panthenol (1%), hyaluronic acid, adenosine
Key Benefits: SPF 50+ PA++++ broad-spectrum UV protection, no white cast, no greasy shine, deep moisture and support for the skin barrier, helps brighten uneven skin tone
Especially suitable for: all skin types, including oily and sensitive skin – vegan and dermatologically tested
EAN: 8809990866816

An Overview of ABELTY's Active Ingredients

ABELTY relies on a handful of easy-to-understand, scientifically popular active ingredients – ideal for anyone who selects their Korean skincare based on ingredients:

Rice Water (Rice Bran Water): rich in vitamins, minerals, and amino acids; nourishes the skin and supports a clearer, fresher complexion.
Rice Germ Extract: revitalizes tired, dull skin and promotes a healthy-looking complexion.
Squalane from Olives: provides long-lasting moisture, strengthens the skin barrier, and prevents moisture loss.
Niacinamide: brightens the complexion and helps reduce the appearance of dark spots and unevenness.
Hyaluronic Acid: moisturizes multiple skin layers – for long-lasting hydration.
Panthenol & Adenosine: soothe the skin, moisturize, and support elasticity and the appearance of fine lines.

Skin Problems & Solutions

Lack of Moisture & Dull Skin: Rice water, hyaluronic acid, and squalane for deep, long-lasting moisture and glow.
Hyperpigmentation & Uneven Skin Tone: Niacinamide and the clinically tested Double Serum for a more even complexion.
Sensitive Skin: vegan, dermatologically tested formulas with panthenol – gentle and well-tolerated.
Daily UV Protection: the Sun Serum with SPF 50+ PA++++ as a light, moisturizing sunscreen without a white cast.
First Signs of Skin Aging: Adenosine and a well-maintained moisture balance for visibly smoother skin.

Who is ABELTY suitable for?

ABELTY is aimed at anyone looking for effective Korean skincare with a streamlined, understandable routine. With only two coordinated hero products – a Double Serum for day and night and a Sun Serum for daily UV protection – a complete basic routine can be built that suits almost every skin type, including sensitive skin.

Why Discover ABELTY?

ABELTY is one of the Korean newcomer brands that convinces with a clear idea: vitality and skin health instead of short-lived trends. The combination of traditional rice water, modern active ingredients like niacinamide and squalane, and a thoughtfully vegan formulation makes the brand an exciting discovery for all K-Beauty fans.

The best part: ABELTY is exclusively available in Germany for the first time at happyandpretty.de – even before the brand becomes an insider tip here. Anyone who loves Korean skincare with a real focus on active ingredients will find a brand here that they should know.

Frequently Asked Questions about ABELTY

Is ABELTY vegan?

Yes. Both the ABELTY Double Serum and the ABELTY Sun Serum are vegan formulated and dermatologically tested.

What does rice water do in skincare?

Rice water (Rice Bran Water) is rich in vitamins, minerals, and amino acids. It nourishes the skin, provides moisture, and supports a clearer, fresher-looking complexion – a classic active ingredient in Korean skincare.

What is the SPF of the ABELTY Sun Serum?

The ABELTY Sun Serum offers SPF 50+ with PA++++, providing high broad-spectrum protection against UVA and UVB radiation – in a light serum texture without a white cast.

How is the ABELTY Double Serum applied?

Shake well before use to combine the two layers. Then apply an appropriate amount as the first step of care to cleansed skin. For more nourishment and glow, the serum can be layered 2-3 times depending on skin condition. Suitable for daily use morning and evening.

Where can I buy ABELTY in Germany?

ABELTY is exclusively available at happyandpretty.de. Here you will find the currently available ABELTY products and all details on ingredients and application.

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