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Cica in K-Beauty: The underrated ingredient for sensitive skin

Welcome to Happy & Pretty – we're glad you're here! If your skin is often sensitive, red, or easily tight, then you've probably heard of cica. The active ingredient, actually called Centella A...

Lactobacillus

Lactobacillus Ferment: Probiotic Power Ingredient for Healthy Skin Lactobacillus Ferment is a probiotic ingredient that strengthens the natural skin barrier and balances the microbiome. INCI Na...

A guide to healthy and radiant skin

The importance of facial cleansing: A guide to healthy, radiant skin When it comes to skin care , few steps are as fundamental and essential as facial cleansing . Whether you're a skin care...

For clear, radiant skin: The power of Korean pore cleansing peels

For clear, radiant skin: The power of Korean pore cleansing peels In the realm of skincare, achieving clear, glowing skin is a universal desire. Enter the world of Korean cosmetics , where por...

Glow effect made easy: The best K-Beauty products

Welcome to Happy & Pretty! The radiant complexion that we know from the world of K-Beauty Korean cosmetics is the dream of many beauty fans. But how do you achieve this coveted glow that looks ...

The ideal skin care routine for spring - with K-Beauty for more radiance

The ideal skin care routine for spring - with K-Beauty for more radiance As the seasons change, so do the needs of our skin. With the arrival of spring, it's time to adapt our skincare routine...

Allantoin

Allantoin (알란토인) is a soothing and regenerating active ingredient that reduces inflammation and strengthens the skin barrier. INCI Name Allantoin Category Soothing, Regenerating Skin Types A...

Easter in Korea: Skin care in spring

Easter in Korea: Skin care in spring As the season of renewal and rebirth unfolds, cultures around the world celebrate Easter in their own unique ways. In Korea, this festival is a time of ref...

Ceramide AP

**Ceramide AP (Alpha Phytosphingosine) is a synthetic lipid that strengthens the natural skin barrier and binds moisture in the skin.** Quick Facts INCI Name: Ceramide AP Category: Skin Barrier E...

Sodium Hyaluronate

Sodium HyaluronateSodium Hyaluronate is the sodium salt of hyaluronic acid and a highly potent humectant that can bind up to 1,000 times its own weight in water. INCI Name Sodium Hyaluronate Kor...

AHA

AHAs (Alpha Hydroxy Acids) are water-soluble fruit acids that gently remove dead skin cells and accelerate cell renewal. INCI name Glycolic Acid, Lactic Acid, Mandelic Acid categ...