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Licorice root

Licorice root extract is a versatile K-Beauty ingredient valued for its gentle brightening properties and anti-inflammatory effects, especially for sensitive skin and skin prone to hyperpigmentatio...

Polyglutamic acid

Polyglutamic acid is a water-binding biopolymer derived from fermented soybeans, capable of holding up to 5,000 times its weight in water, making it one of the most potent moisturizers in K-Beauty....

Ferulic acid

Ferulic acid is a powerful plant-based antioxidant that neutralizes free radicals and is particularly effective against skin aging and hyperpigmentation when combined with Vitamin C. Quick Facts I...

Glycerine

GlycerinGlycerin (글리세린) is a powerful humectant that binds moisture from the environment and provides the skin with intensive hydration. INCI Name Glycerin Category Moisture For Skin Types All...

Panthenol

Panthenol is the precursor of vitamin B5 and one of the most proven moisturizing and soothing ingredients in Korean cosmetics. Quick Facts Details INCI name Panthenol ...

Retinal (Retinaldehyde)

Retinal (Retinaldehyde) - The Gentle Vitamin A for Sensitive Skin Retinal (Retinaldehyde, 레티날) is the gentlest form of Vitamin A in skincare, requiring only a single conversion step to biologicall...

Rosehip oil

Rosehip Oil (Rosa Canina Fruit Oil) is a regenerating plant oil that improves skin structure and reduces signs of aging due to its high content of vitamin C and essential fatty acids. Quick Facts...

Centella Asiatica

Centella Asiatica – The ultimate calming ingredient of K-Beauty Centella Asiatica (센텔라 아시아티카) is a traditional medicinal ingredient from Asian medicine, considered one of the most effective ingr...

Aloe Vera

Aloe Vera (알로에 베라) is a soothing and moisturizing plant extract that relieves skin irritations and promotes natural regeneration. Quick Facts Details INCI name Aloe Barbadensis...

Propolis

Propolis in K-Beauty: The natural skin protection from the beehive Propolis Extract (프로폴리스) is a resinous, antibacterial bee product that is highly valued in Korean skincare as a highly effectiv...

Linoleic acid

Linoleic acid is an essential omega-6 fatty acid that acts as a powerful building block for a healthy skin barrier and protects the skin from moisture loss. Quick Facts Details INCI Name Linolei...

ginseng

Ginseng in K-Beauty: The king of anti-aging ingredients Ginseng (인삼) is one of the most powerful anti-aging ingredients in Korean skincare, which stimulates skin regeneration and effectively com...

Ceramide NP

Ceramide NP is a synthetically produced lipid that strengthens the natural skin barrier and provides intense hydration. INCI Name Ceramide NP Category Skin Barrier Suitable for All skin type...

Turmeric

Turmeric (강황) is a powerful botanical ingredient in Korean skincare, valued for its antioxidant and skin-brightening properties, helping to achieve a more radiant, even complexion. Quick Facts D...

Rosemary

Rosemary (Rosmarinus Officinalis Leaf Extract) - The Powerful Antioxidant from Nature Rosmarinus Officinalis Leaf Extract is a highly effective botanical extract from the leaves of the rosemary pl...

Heartleaf (Houttuynia Cordata)

Heartleaf (Houttuynia Cordata) - Asia's Gentle Anti-Inflammatory Wonder Heartleaf (Houttuynia Cordata, 어성초 추출물) is a traditional Asian medicinal plant extract that gently regenerates sensitive and...

Rosewater

Rose water (Rosa Damascena Flower Water) is a soothing floral water obtained through steam distillation of Damask roses, valued for its anti-inflammatory and moisturizing properties. Quick Facts: R...

Argan oil

Argan oil is a high-quality vegetable oil from Morocco, which, due to its unique fatty acid composition and high vitamin E content, possesses particularly regenerating and moisturizing properties....

Collagen

Collagen (콜라겐) in the K-Beauty Actives WikiCollagen is the most important structural protein in our skin and is used in Korean cosmetics as hydrolyzed collagen to improve skin elasticity and counte...

Trehalose

Trehalose is a natural disaccharide with exceptional moisturizing and skin-protective properties, valued in K-Beauty for its ability to strengthen the skin barrier and ensure long-lasting hydration...

Ceramide or Hyaluronic Acid

Ceramides or Hyaluronic Acid - Which Active Ingredient Does Your Skin Need? Ceramides and hyaluronic acid are among the most frequently used active ingredients in skincare – yet they work complete...

Oat extract

Oat extract (Avena Sativa Kernel Extract) is a soothing plant active ingredient derived from oat kernels, which gently calms sensitive and irritated skin with its anti-inflammatory and moisturizing...

Tocopherol (Vitamin E)

Tocopherol (Vitamin E) is a fat-soluble antioxidant that protects the skin from free radicals and strengthens the natural skin barrier. INCI Name Tocopherol / Tocopheryl Acetate Category Anti-...

A guide to healthy and radiant skin

The importance of facial cleansing: A guide to healthy, radiant skin When it comes to skin care , few steps are as fundamental and essential as facial cleansing . Whether you're a skin care...

The Difference Between Serum and Toner: A Guide to Korean Skincare

The Difference Between Serum and Toner: A Guide to Korean Skincare In the world of Korean skincare , where innovation meets tradition, two essential products take center stage: serum and ton...