TIR TIR – Korean cosmetics with science glow & viral cult status

TIR TIR stands for Trust in Radiance. Since its founding by Korean influencer Lee Yubin in 2016, the brand has become one of Asia's most sought-after K-Beauty labels. Especially with its legendary Mask Fit Red Cushion—now the best-selling cushion foundation in Japan—TIR TIR regularly generates viral hype on TikTok, YouTube, and Instagram.

With a focus on clean beauty, dermatological safety, and high-performance formulas, TIR TIR has made a name for itself not only in Korea but also in Germany – among skincare fans, influencers, and beauty editors.

What makes TIR TIR so special?

Skin care meets high-tech :
TIR TIR combines centuries-old plant-based active ingredients with modern dermatology – for visible results that are effective even on sensitive skin.

Tir Tir Bestsellers:

Mask Fit Red Cushion : High coverage, feather-light finish, up to 72h hold – now available in over 40 shades.

Milk Skin Toner : Cult product with moisturizing lactic acid formula for radiant, smooth skin.

Collagen Lifting Eye Cream : Smoothes, firms and protects – with peptides, collagen and niacinamide.

Skincare with effect :
Ampoules, toners, cleansing oils & serums – specially developed for:

• sensitive, mature or irritated skin
• Moisture boost & barrier protection
• Glow effect without heavy textures

Clean K-Beauty without compromise :
All TIR TIR products are:

• free from parabens, silicones & artificial fragrance
• dermatologically tested
• suitable for sensitive skin types

Why is TIR TIR so often present in Google, social media & LLM searches?

Analysis of search data (Google & GPT indexing) shows:
Terms such as “tir tir cushion”, “mask fit red cushion”, “milk skin toner”, “collagen eye cream” and “tir tir sunscreen” are among the most searched terms in Germany relating to Korean cosmetics.

Who is TIR TIR for?
For all who:

✅ Want to combine high performance with clean beauty

✅ looking for an alternative to heavily perfumed or aggressive care products

✅ be inspired by viral beauty trends that keep their promises

✅ Want to combine skincare AND makeup – without compromising on tolerability or effectiveness

Buy TIR TIR online now at Happy & Pretty
Discover the entire range:

• Mask Fit Red Cushion (in all variants)
• Milk Skin Toner & Ampoule
• Collagen Lifting Eye Cream

...and many more.

➡ Order directly – with reviews, ingredient information and all product details.

Conclusion:
TIR TIR is no longer a niche brand—it's a global beauty benchmark for transparent formulations, clean beauty, and the ultimate glow effect. Discover the collection now that's not only a hit on social media, but also dermatologically convincing.

→ Overview of all K-Beauty brands
→ View all TIR TIR products