Top 10 Korean cosmetic brands you should know

Welcome to Happy & Pretty – we're so glad you're here! The world of Korean skincare is vast – and sometimes it can be hard to keep track. From established brands to innovative newcomers, we'll show you the top 10 Korean beauty brands you absolutely need to know. Each one represents a piece of K-beauty innovation and can help you take your skincare routine to the next level.

1. COSRX

Known for effective and minimalist formulas, such as the Advanced Snail 96 Mucin Essence. Perfect for anyone who wants visible results without the fuss.

2. Beauty of Joseon

Tradition meets modernity: Bestsellers like Dynasty Cream or Relief Sun Sunscreen combine traditional herbs with innovative formulas.

3. Innisfree

Pure nature from Jeju Island. Especially popular: the Green Tea Seed Line, which provides intense moisture and soothes the skin.

4. Missha

One of the oldest K-Beauty brands, known for the Time Revolution Essence and BB Creams, which have been bestsellers for years.

5. Purito

Transparency & sustainability. Purito focuses on clean ingredients and effective care – a must-know, especially when it comes to sun protection.

6. Manyo Factory

Minimalist formulas with fermented ingredients. Cult product: the Manyo Pure Cleansing Oil – one of the most popular cleansing oils in K-Beauty.

7. Holika Holika

A playful, innovative brand focusing on Cica products, but also highlights such as the Aloe 99% Soothing Gel.

8. Study House

It stands for youthful design and makeup innovations. Cushion foundations and lip tints are among the most popular products.

9. TIRTIR

A rising star: With products like the Ceramic Milk Ampoule, TIRTIR is causing an international sensation – a must-try for skincare fans.

10. Frudia

The fruity brand: Relies on extracts from fruits such as grapes, citrus, or blueberries. Known for its antioxidant-rich, fresh skincare.

Conclusion: Diversity of Korean cosmetics (K-Beauty)

Whether it's COSRX with its minimalist skincare, Beauty of Joseon with its rich heritage, or newcomers like TIRTIR – the variety of Korean cosmetic brands is enormous. Each brand brings its own philosophy and innovation to your routine. Discover the top 10 Korean skincare brands at Happy & Pretty and find your new favorites.

About the brands: https://happyandpretty.de/pages/marken