Korean Cosmetics Bestsellers 2026: Viral K-Beauty Favorites & Must

Welcome to Happy & Pretty – we're so glad you're here!

Korean cosmetics are booming in 2026, and every year brings new products that go viral, achieve cult status, or win international beauty awards. From skincare heroes for the "glass skin" look to sunscreen favorites – we'll show you the most important K-beauty bestsellers and viral favorites you should know about as of February 2026.

Why Korean cosmetics will be so in focus in 2026

K-Beauty remains one of the biggest beauty trends worldwide – not only because of innovative ingredients and effective formulations, but also because more and more products are going viral via TikTok, Instagram, and beauty awards, thus reaching a broad audience. In 2026, the focus will be particularly on hydration, barrier protection, regenerative active ingredients, and sun care without a white cast.

Our selection of Korean cosmetic bestsellers & viral hits of 2026

Here you'll find currently most sought-after best-selling products – from viral serum favorites to SPF classics:

Bestseller Highlights and Trends

SKIN1004 Madagascar Centella Ampoule
Hydrating ampoule with Centella extract – a perennial favorite for soothed, balanced skin and a must-have for sensitive skin types.

Beauty of Joseon Glow Replenishing Rice Milk
Lightweight serum with rice extract for a radiant, moisturizing glow – a trendy product for “glass skin”.

Beauty of Joseon Relief Sun Rice + Probiotics
A virally hyped SPF favorite from the K-Beauty community: sunscreen with probiotics and a rice formula for dry or sensitive skin.

Beauty of Joseon Propolis Glow Serum
Highly effective propolis serum – especially popular with routine enthusiasts who want more glow and protection from environmental influences.

Anua Niacinamide 10% + TXA 4% Serum
Serum with a strong niacinamide content profile – a clear bestseller for improving skin tone and pore appearance.

I'm From Rice Toner
Traditional rice toner with hydrating effect – a mix of traditional Korean skincare and modern effectiveness.

K-Secret SEOUL 1988 Eye Cream
A retinal-infused eye cream that has gone viral thanks to its fermented ingredients and anti-aging benefits.

Beauty of Joseon Revive Serum Ginseng + Snail Mucin
Serum with ginseng and snail mucin extract for regeneration, hydration and the popular "glass skin" effect.

What trends are behind the bestsellers?

1. Hydration & Barrier Focus

Products with soothing ingredients like centella, propolis, or rice extracts will remain in the spotlight in 2026. Skin protection and hydration are key trends in K-beauty routines.

2. Sun protection without compromise

Lightweight, moisturizing SPF formulations without a white film, such as the Relief Sun Rice + Probiotics, are going viral and are practically an "everyday must-have".

3. Active ingredient combinations that work

Niacinamide serums in combination with TXA or ginseng + snail mucin formulations deliver visible results – and that's exactly why they are shared by users and influencers.

Conclusion: You should know these Korean cosmetic bestsellers

In 2026, K-Beauty will continue to be one of the most important skincare trends. Current bestsellers show that it's not just about beautiful packaging, but about proven effectiveness, lightweight textures, and daily protective care. Whether it's hydration, barrier strengthening, or sun protection – these products are currently trending and generating viral discussions.

Stay tuned to Happy & Pretty if you want to learn more about the latest Korean beauty trends and the best routine sets.

Korean Cosmetics Bestsellers 2026: Viral K-Beauty Favorites & Must-Haves