The underrated brands in K-Beauty: Why Holika Holika deserves more attention
Welcome to Happy & Pretty – we're glad you're here! When Korean skincare is mentioned, names like COSRX, Innisfree, or Beauty of Joseon usually immediately come to mind. But the K-Beauty world is much bigger – and some brands are true hidden gems. One of them is Holika Holika: innovative, versatile, and with exciting products that are unfairly overshadowed by the big names.
Holika Holika: Innovative since the beginning
The Holika Holika brand was founded in 2010 and is known for its playful yet highly effective Korean cosmetics. Unlike many competitors, Holika Holika relies heavily on innovative packaging, new textures, and exceptional ingredients. This makes the brand particularly exciting for anyone who wants to continually rediscover their routine.
Cica at the heart of many formulations
One of Holika Holika's highlights is the consistent use of cica (Centella asiatica). This ingredient has soothing, anti-inflammatory, and repairing properties—perfect for sensitive skin. While other brands only offer individual cica products, Holika Holika integrates the active ingredient into entire skincare lines, allowing you to use it flexibly in your K-Beauty moisturizing routine.
Popular Holika Holika Products
- Holika Holika Good Cera Super Ceramide Cream – combines ceramides with nourishing cica for maximum barrier protection and intensive moisture.
- Holika Holika Aloe 99% Soothing Gel – 250 ml – a bestseller with soothing aloe vera, perfect after sun exposure or for irritated skin.
- Holika Holika Sleek Egg Skin Cleansing Foam – 140 ml – a gentle yet deep cleansing foam with egg ingredients for a fresh skin feeling.
These products demonstrate how versatile Holika Holika is – from soothing care and light gels to innovative cleansing products.
Why Holika Holika deserves more attention
- Innovative products: from creams to exceptional cleansing textures.
- Strong focus on cica: perfect for sensitive skin types.
- Wide range: everything from cleaning to care is covered.
- Value for money: affordable yet high quality.
Especially compared to the well-known top brands, Holika Holika offers fresh input for everyone who loves K-Beauty and wants to try something new.
Conclusion: A hidden gem in the K-Beauty world
Even though Holika Holika isn't as visible as other brands, it's worth a closer look. With innovative products, exciting formulations, and a clear focus on cica, the brand demonstrates that it has long been a fixture in Korean skincare. Discover underrated brands at Happy & Pretty and expand your routine with real insider tips from Korea.
About Holika Holika products: Holika Holika products
